Privacy Policy

This Privacy Policy explains how we, Infinite Samples Ltd, a company registered in England and Wales (Company No. 12863736) with registered office at 7–9 The Avenue, Eastbourne, BN21 3YA, collect, use, and protect your personal data in connection with your use of https://infinite-id.com (“Infinite ID”), a product and service offered by Infinite Samples Ltd.

We are committed to protecting your privacy and ensuring your personal data is handled securely and in compliance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. What Information We Collect

We may collect and process the following types of information:

  • Personal Identifiable Information (PII): such as your name, email address, company name, IP address, and any other details you provide when signing up or contacting us.

  • Technical Data: including browser type, device type, operating system, and browsing behaviour via cookies.

  • Usage Data: information about how you use Infinite ID, such as interactions, actions taken, and diagnostic data.

2. How We Use Your Data

We use your data to:

  • Provide and maintain the Infinite ID platform

  • Manage your account and any subscriptions

  • Respond to enquiries or support requests

  • Improve the platform and user experience

  • Monitor security and prevent fraud or abuse

  • Send occasional product updates, only if you’ve opted in

We will never sell your personal data.

3. Legal Basis for Processing

We rely on the following legal bases under UK GDPR to process your personal data:

  • Consent – where you have given clear permission

  • Contractual obligation – where processing is necessary for a contract with you

  • Legal obligation – where we are required to by law

  • Legitimate interests – for purposes such as improving services or communicating with users

4. Cookies

Infinite ID uses cookies to improve user experience and collect usage data. You will be prompted to consent to cookie use on your first visit. You can manage your preferences at any time in your browser settings.

5. Data Retention

We retain your personal data only as long as necessary for the purposes set out in this policy, or as required to comply with legal, accounting, or reporting obligations.

6. Your Rights

You have rights under UK GDPR, including:

  • The right to access your data

  • The right to rectify inaccurate data

  • The right to erasure (“right to be forgotten”)

  • The right to restrict processing

  • The right to data portability

  • The right to object to processing

  • The right to lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise these rights, contact us using the details below.

7. Data Security

We use appropriate technical and organisational measures to secure your personal data and protect it from unauthorised access, alteration, disclosure, or destruction.

8. International Transfers

We do not routinely transfer your personal data outside the UK. If we ever do, we will ensure appropriate safeguards are in place in compliance with UK GDPR.

9. Third Parties

We may use trusted third-party providers to process data (e.g., for analytics, hosting, or customer support). These providers only process data on our instructions and are subject to strict confidentiality obligations.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or wish to exercise your data rights, please contact:

Data Protection Officer
Infinite Samples Ltd
7–9 The Avenue, Eastbourne, BN21 3YA
info@infinitesamples.com